美しさは表面だけではなく、内面からもたらされるものであり、
Beauty comes from within, not just on the surface.
For centuries, Japanese women have owed their radiant skin to this traditional secret.
Shinsei formulas bring the secrets of smooth, glowing, and fresh-looking skin of traditional Japanese women to all women.
Shinsei knows that today, despite the challenges of urban life and our changing world, all women reflect their inner beauty through their radiant skin.
Shinsei means renewal, refreshment, rebirth, and transformation. Shinsei Skin Care, Cleansing, and Nourishing Products are produced based on these concepts.
Shinsei and Sakura: The “Sakura” flower, the national symbol of Japanese culture that heralds the arrival of spring, represents perfect beauty and rebirth. The legends passed down through generations about the “Sakura” flower, which names festivals in Far Eastern cultures, contain themes of beauty, love, and rebirth. The “Sakura” petals in the Shinsei logo symbolize your perfect beauty.
Why is Shinsei pink? The color pink is the universal color of love for oneself and others. It represents friendship, compassion, balance, inner beauty, and closeness. It symbolizes unconditional love, understanding, thoughtfulness, and empathy. It brings peace and expresses beauty, freshness, and purity.